Yarra is a registration platform dedicated to making participant sign-up the easiest part of running your events. Founded in 2024 by Pacific Northwest resident and ultrarunner Sam Van Pelt, Yarra is, at its core, a running company. If it were possible to build a technology company while running up an incline, we would be doing it; instead make it work between long days in the mountains.

Our goal is to build the best race registration software on the market.